Motimatic has expanded its lifecycle marketing platform into Connected TV (CTV), enabling brands to reach and engage audiences across premium streaming platforms including Disney+, ESPN, Hulu, Peacock, Paramount, Roku and more. The expansion brings Motimatic’s behavioral and motivational science-driven approach beyond social media and across more of the customer journey.

Arlington, VA September 16, 2026 –(PR.com)– Motimatic, a lifecycle marketing company focused on driving measurable customer action through behavioral and motivational science, today announced the expansion of its platform into Connected TV (CTV).

The launch represents Motimatic’s first major channel expansion beyond social media and gives brands another way to reach the audiences they already know across the customer lifecycle — from awareness and acquisition through conversion, retention and upsell.

Motimatic can now deliver 15- and 30-second streaming television campaigns across premium platforms and publishers including Disney+, Discovery+, ESPN, CBS, Fox Sports, Hulu, HBO Max, MLB, NFL, NHL, NBC, Paramount, Peacock, Roku, Sling and more.

“For more than a decade, we’ve focused on understanding why people do or don’t take action and using behavioral science to improve those outcomes,” said James Dressing, CEO of Motimatic. “Our expansion into Connected TV allows us to take the same approach we’ve historically delivered through social media and extend it to one of the most important screens in the customer journey.”

Streaming now represents a significant share of television consumption in the United States. As of December 2025, streaming accounted for 47.5% of U.S. television viewing time, according to Nielsen’s The Gauge. Nearly 90% of U.S. households also own at least one Connected TV device, demonstrating the growing importance of streaming as a mainstream marketing channel.

For Motimatic, however, the expansion is about more than adding another advertising channel.

Consumers increasingly move between devices throughout the day, often interacting with brands across television, social media, mobile devices and other channels before taking action. Motimatic’s broader strategy is designed to help brands coordinate those interactions rather than treating each channel as an isolated campaign.

“Customers don’t experience brands one channel at a time,” Dressing said. “They might first encounter a company on television, see it again on social media and ultimately convert on their phone. We believe lifecycle marketing should reflect that reality — one connected strategy designed around the individual, not a collection of disconnected media channels.”

Motimatic uses behavioral and motivational science, audience data, creative and experimentation to help organizations improve measurable outcomes throughout the customer lifecycle. The company uses holdout testing to measure incremental impact and, among partners whose campaigns have reached statistical significance, has generated an average lift of more than 112% in targeted outcomes.

The CTV launch is part of Motimatic’s broader expansion into a more comprehensive, multi-channel lifecycle marketing platform. The company plans to continue adding capabilities across additional channels, allowing organizations to coordinate outreach and engagement across more of the places their audiences spend time.

Existing Motimatic partners interested in incorporating Connected TV into their campaigns can contact their Motimatic representative. New organizations can visit Motimatic.com to learn more.

About Motimatic
Motimatic is a lifecycle marketing company that uses behavioral and motivational science to help organizations drive measurable action across the customer journey. Motimatic combines audience intelligence, creative, technology and experimentation to help brands improve outcomes across acquisition, conversion, retention, re-engagement, upsell and beyond.

For more information, visit Motimatic.com.

Contact Information:
Motimatic
James Dressing
(707) 641-4329
Contact via Email
www.motimatic.com

Read the full story here: https://www.pr.com/press-release/979274

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